Challenge:
Camelx, a newly established Saudi biomedical and research company, needed to build a complete brand identity that reflected its pioneering role in biotechnology and pharmaceuticals. With no existing branding or digital presence, the company sought an identity that could communicate scientific excellence while connecting deeply to its Saudi roots. The challenge was to create a distinctive and meaningful brand that would capture their innovative approach to biomedical research, where the camel plays a central role in their groundbreaking studies and drug development.

Solution:
We developed the Camelx brand from the ground up, crafting a logo inspired by the camel, an iconic symbol of endurance and a core element in their biomedical research and pharmaceutical innovations. The logo and visual system embody innovation, strength, and national pride. We extended this identity across all touchpoints, including brand guidelines, corporate collaterals, the website, and digital media. The result is a cohesive and forward-looking brand that positions Camelx as a trailblazer at the intersection of science, heritage, and innovation.